Tips to Building a Better Social Media Presence

If you’re a brand today, there’s a non-zero chance you’re on social media in some way, shape or form.

But how many brands have an active, thriving social media presence?

And how much of them are just sort of there?

Reality check: you can’t expect much from social when you post random links, @mention a few clients and call it a day.

You need some structure. You need a social media strategy.

We’ve broken down the bite-sized tips any brand can follow to grow their social media presence right away.

Now, let’s dive in!

1. Identify Your Audience

Pro-tip: “everyone” is not an audience.

2. Be Human

This is a big one.

One of the worst mistakes to make on social media is coming off as a faceless corporation with zero personality. In the modern age of transparency, people want to get to know your company on a more personal level.

3. Seek Relationships, Not Just Followers

It might be cliche to say, but don’t leave the “social” out of your social media presence. The beauty of social is that you can form relationships in an instant with followers from just about anywhere.

4. Focus on Helping Over Selling

By offering solutions to problems instead of just pitching your products all the time, you’re proving your company is an authority and potentially earning a lifelong customer.

5. Stay Active

Staying active on social doesn’t have to be a total time-suck. Through scheduling or simply blocking out 10-15 minute chunks throughout, you can post content and respond to customer concerns without wasting time

6. Optimise Your Accounts for Engagement

First thing’s first: don’t let the word “optimisation” freak you out.

Unlike SEO, social media optimisation isn’t particularly technical. That said, profiles can be optimised through imagery, keywords and fully filling out your account information.

For example, brands can use their Instagram bio to link to promotions, advertise their hashtag and let their brand’s voice be heard.

7. When in Doubt, Get Visual

No matter where you are posting, photo and video content are totally killing it right now.

Instagram’s image-based platform is exploding.

The good news is that getting visual doesn’t mean you need any sort of insane equipment or a full-blown production budget. Instead, consider imagery such as:

  • Team photos or videos

  • Photos of customers

  • Photos of events

  • Behind-the-scenes photos and videos

  • Quote photos

  • Infographics

If you need help growing your Social Media chat to me here and I'll send you a link to my free Insta Checklist xx

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